I regard [Augmented Reality] as a big idea like the smartphone… it’s for everyone.
The most exciting future scenario is one in which live and digital don’t really compete, but rather one where the two coexist drawing from and enhancing their unique advantages.
I view AR like I view the silicon here in my iPhone,
it’s not a product per se, it’s a core technology.
So as marketers finalize their budgets for 2018, they should plan to spend more on augmented reality initiatives because it will have a business-driving impact on both their digital and CX strategies—two things that we know are top priorities for them. It just requires designing AR for utility rather than entertainment.
54 percent of respondents play games with other people, including friends (40 percent) and family members (21 percent).
– 2016 Entertainment Software Association’s annual report