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50 million Americans will be using augmented reality in the next year.

AR is mainstream

Caesars will pursue a gaming development roadmap that creates new products, greater customer engagement and more interactive experiences. Special emphasis will be placed on mobile connectivity and apps…

 

Mark Frissora, President & CEO, Caesars Entertainment, 2017

I view AR like I view the silicon here in my iPhone,

it’s not a product per se, it’s a core technology.

Apple CEO, Tim Cook, 2017

I regard [Augmented Reality] as a big idea like the smartphone… it’s for everyone.

 

Apple CEO, Tim Cook, 2017

There are approximately 23 million Americans who are over 21, in the highest HH income, play video games and visit casinos.

Casino entertainment customers