There are approximately 23 million Americans who are over 21, in the highest HH income, play video games and visit casinos.
I regard [Augmented Reality] as a big idea like the smartphone… it’s for everyone.
The most exciting future scenario is one in which live and digital don’t really compete, but rather one where the two coexist drawing from and enhancing their unique advantages.
So as marketers finalize their budgets for 2018, they should plan to spend more on augmented reality initiatives because it will have a business-driving impact on both their digital and CX strategies—two things that we know are top priorities for them. It just requires designing AR for utility rather than entertainment.
50 million Americans will be using augmented reality in the next year.