I regard [Augmented Reality] as a big idea like the smartphone… it’s for everyone.
So as marketers finalize their budgets for 2018, they should plan to spend more on augmented reality initiatives because it will have a business-driving impact on both their digital and CX strategies—two things that we know are top priorities for them. It just requires designing AR for utility rather than entertainment.
I view AR like I view the silicon here in my iPhone,
it’s not a product per se, it’s a core technology.
There are approximately 23 million Americans who are over 21, in the highest HH income, play video games and visit casinos.
50 million Americans will be using augmented reality in the next year.