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There are approximately 23 million Americans who are over 21, in the highest HH income, play video games and visit casinos.

Casino entertainment customers

I regard [Augmented Reality] as a big idea like the smartphone… it’s for everyone.

 

Apple CEO, Tim Cook, 2017

The most exciting future scenario is one in which live and digital don’t really compete, but rather one where the two coexist drawing from and enhancing their unique advantages.

“The Truth About Entertainment”, MGM Resorts International, 2018

So as marketers finalize their budgets for 2018, they should plan to spend more on augmented reality initiatives because it will have a business-driving impact on both their digital and CX strategies—two things that we know are top priorities for them. It just requires designing AR for utility rather than entertainment.

Mike Proulx, September 20, 2017, “Augmented Reality: The Hottest Thing Marketers Don’t Want” Media Agency Daily

50 million Americans will be using augmented reality in the next year.

AR is mainstream