Caesars will pursue a gaming development roadmap that creates new products, greater customer engagement and more interactive experiences. Special emphasis will be placed on mobile connectivity and apps…
54 percent of respondents play games with other people, including friends (40 percent) and family members (21 percent).
– 2016 Entertainment Software Association’s annual report
There are approximately 23 million Americans who are over 21, in the highest HH income, play video games and visit casinos.
So as marketers finalize their budgets for 2018, they should plan to spend more on augmented reality initiatives because it will have a business-driving impact on both their digital and CX strategies—two things that we know are top priorities for them. It just requires designing AR for utility rather than entertainment.
50 million Americans will be using augmented reality in the next year.