Play the Field™ has been proven to engage customers! Our field tests showed exciting results.

17% of offers were earned by net-new loyalty program members

10% of offers were earned by inactive loyalty program members

70% of  users who created accounts earned rewards


Mobilize the legion of social, connected, experience-seeking consumers… who connect with and experience the world through their smartphones with our new game, Play the Field™.

Your customers are already playing games on their smart phones. Use augmented reality to create value in your business.

Did you know?

1. 67% of casino visitors play mobile games.
2. Frequent casino visitors play over 19 hours of mobile games a week.
3. Frequent mobile gamers spend nearly 3x more on drinks over a year.
* Source July 2018 online study by Ipsos on behalf of TerraProForma

The most exciting future scenario is one in which live and digital don’t really compete, but rather one where the two coexist drawing from and enhancing their unique advantages.

“The Truth About Entertainment”, MGM Resorts International, 2018

Caesars will pursue a gaming development roadmap that creates new products, greater customer engagement and more interactive experiences. Special emphasis will be placed on mobile connectivity and apps…


Mark Frissora, President & CEO, Caesars Entertainment, 2017

I regard [Augmented Reality] as a big idea like the smartphone… it’s for everyone.


Apple CEO, Tim Cook, 2017

54 percent of respondents play games with other people, including friends (40 percent) and family members (21 percent).

– 2016 Entertainment Software Association’s annual report

eGaming is social

50 million Americans will be using augmented reality in the next year.

AR is mainstream