Play the Field™ has been proven to engage customers. Our field tests showed exciting results.
- 17% of offers were earned by net-new loyalty program members
- 10% of offers were earned by inactive loyalty program members
- 70% of users who created accounts earned rewards
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Mobilize the legion of social, connected, experience-seeking consumers… who connect with and experience the world through their smartphones with our new game, Play the Field™.
Your customers are already playing games on their smart phones. Use augmented reality to create value in your business.
Did you know?
I view AR like I view the silicon here in my iPhone,
it’s not a product per se, it’s a core technology.
50 million Americans will be using augmented reality in the next year.
So as marketers finalize their budgets for 2018, they should plan to spend more on augmented reality initiatives because it will have a business-driving impact on both their digital and CX strategies—two things that we know are top priorities for them. It just requires designing AR for utility rather than entertainment.
There are approximately 23 million Americans who are over 21, in the highest HH income, play video games and visit casinos.
I regard [Augmented Reality] as a big idea like the smartphone… it’s for everyone.