Play the Field™ has been proven to engage customers! Our field tests showed exciting results.

17% of offers were earned by net-new loyalty program members

10% of offers were earned by inactive loyalty program members

70% of  users who created accounts earned rewards

 


Mobilize the legion of social, connected, experience-seeking consumers… who connect with and experience the world through their smartphones with our new game, Play the Field™.

Your customers are already playing games on their smart phones. Use augmented reality to create value in your business.


Did you know?

1. 67% of casino visitors play mobile games.
2. Frequent casino visitors play over 19 hours of mobile games a week.
3. Frequent mobile gamers spend nearly 3x more on drinks over a year.
* Source July 2018 online study by Ipsos on behalf of TerraProForma

There are approximately 23 million Americans who are over 21, in the highest HH income, play video games and visit casinos.

Casino entertainment customers

I regard [Augmented Reality] as a big idea like the smartphone… it’s for everyone.

 

Apple CEO, Tim Cook, 2017

The most exciting future scenario is one in which live and digital don’t really compete, but rather one where the two coexist drawing from and enhancing their unique advantages.

“The Truth About Entertainment”, MGM Resorts International, 2018

So as marketers finalize their budgets for 2018, they should plan to spend more on augmented reality initiatives because it will have a business-driving impact on both their digital and CX strategies—two things that we know are top priorities for them. It just requires designing AR for utility rather than entertainment.

Mike Proulx, September 20, 2017, “Augmented Reality: The Hottest Thing Marketers Don’t Want” Media Agency Daily

50 million Americans will be using augmented reality in the next year.

AR is mainstream