Play the Field™ is a channel to engage under-monetized casino patrons and prospects. Move patrons in real time to promote games and amenities. Align with your rewards program.

Now live at McPhillips Station Casino in Winnipeg!

Are you maximizing the opportunities among entertainment seekers?

Mobilize the legion of social, connected, experience-seeking consumers… who connect with and experience the world through their smartphones.

Caesars will pursue a gaming development roadmap that creates new products, greater customer engagement and more interactive experiences. Special emphasis will be placed on mobile connectivity and apps…


Mark Frissora, President & CEO, Caesars Entertainment, 2017

50 million Americans will be using augmented reality in the next year.

AR is mainstream

I regard [Augmented Reality] as a big idea like the smartphone… it’s for everyone.


Apple CEO, Tim Cook, 2017

There are approximately 23 million Americans who are over 21, in the highest HH income, play video games and visit casinos.

Casino entertainment customers

54 percent of respondents play games with other people, including friends (40 percent) and family members (21 percent).

– 2016 Entertainment Software Association’s annual report

eGaming is social