Play the Field™ has been proven to engage customers! Our field tests showed exciting results.

17% of offers were earned by net-new loyalty program members

10% of offers were earned by inactive loyalty program members

70% of  users who created accounts earned rewards


Mobilize the legion of social, connected, experience-seeking consumers… who connect with and experience the world through their smartphones with our new game, Play the Field™.

Your customers are already playing games on their smart phones. Use augmented reality to create value in your business.

Did you know?

1. 67% of casino visitors play mobile games.
2. Frequent casino visitors play over 19 hours of mobile games a week.
3. Frequent mobile gamers spend nearly 3x more on drinks over a year.
* Source July 2018 online study by Ipsos on behalf of TerraProForma

Caesars will pursue a gaming development roadmap that creates new products, greater customer engagement and more interactive experiences. Special emphasis will be placed on mobile connectivity and apps…


Mark Frissora, President & CEO, Caesars Entertainment, 2017

I view AR like I view the silicon here in my iPhone,

it’s not a product per se, it’s a core technology.

Apple CEO, Tim Cook, 2017

50 million Americans will be using augmented reality in the next year.

AR is mainstream

54 percent of respondents play games with other people, including friends (40 percent) and family members (21 percent).

– 2016 Entertainment Software Association’s annual report

eGaming is social

There are approximately 23 million Americans who are over 21, in the highest HH income, play video games and visit casinos.

Casino entertainment customers