Play the Field™ gamifies casino resort destinations – creating innovative experiences rooted in augmented realty that will engage entertainment customers.

Play the Field™ is a first-in-market augmented reality player engagement platform, created specifically for the casino industry.

Our mobile treasure hunt combines with casino reward programs to create a new at-destination experience for entertainment customers who engage with their environment, and one another, through their phones.

Are you maximizing the opportunities among entertainment seekers?

Mobilize the legion of social, connected, experience-seeking consumers… who connect with and experience the world through their smartphones.

There are approximately 23 million Americans who are over 21, in the highest HH income, play video games and visit casinos.

Casino entertainment customers

The most exciting future scenario is one in which live and digital don’t really compete, but rather one where the two coexist drawing from and enhancing their unique advantages.

“The Truth About Entertainment”, MGM Resorts International, 2018

So as marketers finalize their budgets for 2018, they should plan to spend more on augmented reality initiatives because it will have a business-driving impact on both their digital and CX strategies—two things that we know are top priorities for them. It just requires designing AR for utility rather than entertainment.

Mike Proulx, September 20, 2017, “Augmented Reality: The Hottest Thing Marketers Don’t Want” Media Agency Daily

50 million Americans will be using augmented reality in the next year.

AR is mainstream

Caesars will pursue a gaming development roadmap that creates new products, greater customer engagement and more interactive experiences. Special emphasis will be placed on mobile connectivity and apps…

 

Mark Frissora, President & CEO, Caesars Entertainment, 2017