Play the Field™ has been proven to engage customers. Our field tests showed exciting results.
- 17% of offers were earned by net-new loyalty program members
- 10% of offers were earned by inactive loyalty program members
- 70% of users who created accounts earned rewards
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Mobilize the legion of social, connected, experience-seeking consumers… who connect with and experience the world through their smartphones with our new game, Play the Field™.
Your customers are already playing games on their smart phones. Use augmented reality to create value in your business.
Did you know?
Caesars will pursue a gaming development roadmap that creates new products, greater customer engagement and more interactive experiences. Special emphasis will be placed on mobile connectivity and apps…
The most exciting future scenario is one in which live and digital don’t really compete, but rather one where the two coexist drawing from and enhancing their unique advantages.
54 percent of respondents play games with other people, including friends (40 percent) and family members (21 percent).
– 2016 Entertainment Software Association’s annual report
So as marketers finalize their budgets for 2018, they should plan to spend more on augmented reality initiatives because it will have a business-driving impact on both their digital and CX strategies—two things that we know are top priorities for them. It just requires designing AR for utility rather than entertainment.
I view AR like I view the silicon here in my iPhone,
it’s not a product per se, it’s a core technology.