Play the Field™ has been proven to engage customers! Our field tests showed exciting results.
17% of offers were earned by net-new loyalty program members
10% of offers were earned by inactive loyalty program members
70% of users who created accounts earned rewards
Mobilize the legion of social, connected, experience-seeking consumers… who connect with and experience the world through their smartphones with our new game, Play the Field™.
Your customers are already playing games on their smart phones. Use augmented reality to create value in your business.
Did you know?
I view AR like I view the silicon here in my iPhone,
it’s not a product per se, it’s a core technology.
54 percent of respondents play games with other people, including friends (40 percent) and family members (21 percent).
– 2016 Entertainment Software Association’s annual report
50 million Americans will be using augmented reality in the next year.
The most exciting future scenario is one in which live and digital don’t really compete, but rather one where the two coexist drawing from and enhancing their unique advantages.
So as marketers finalize their budgets for 2018, they should plan to spend more on augmented reality initiatives because it will have a business-driving impact on both their digital and CX strategies—two things that we know are top priorities for them. It just requires designing AR for utility rather than entertainment.